You can't improve what you don't measure. That's why conversion tracking has become non-negotiable for anyone running campaigns, nurturing leads, or trying to understand where revenue actually comes from. The challenge isn't tracking itself—it's choosing a platform that doesn't bloat your workflow or leave you squinting at disconnected data across five different tools.
This guide covers ten platforms worth considering, each approaching the problem differently. Some excel at link and click tracking. Others focus on attribution and multi-touch journeys. A few try to handle CRM, outreach, and tracking in one place. We'll walk you through what each does, who it's built for, and how to think about what conversion tracking actually requires.
# Clkly
Clkly combines link tracking, email outreach, and contact management without forcing you to choose between them. Track every click and email open tied directly to your contact record. You're set up in 30 seconds—no card required.
- Branded short links with your own domain (clkly.xyz/launch or yourcompany.com/launch)
- Styled QR codes: add colours, logos, transparent backgrounds, print-ready formats
- Country and city-level analytics per click, plus browser, device, and referrer data
- Email sequences with branching logic, open and click tracking, real-time updates
- Workflow automation triggered by link clicks, email opens, contact tags, and more
# HubSpot
HubSpot is a sprawling platform covering CRM, email, landing pages, forms, and reporting. Its conversion tracking lives mostly within the landing page and form tools, where you can track submissions and attribute them to contacts and deals. The free tier is substantial but pushes towards paid tiers as you layer on email, workflows, and advanced reporting. HubSpot tracks conversions via form fills and page views, with pixel-based and event-based options. Large enterprises find the platform sticky because of its breadth, though smaller teams often report feature bloat and a steep learning curve for basic tasks.
# Bitly
Bitly pioneered short link creation and remains one of the most widely recognised platforms. Its core strength is generating, shortening, and tracking clicks on branded links. You get country-level analytics, click history, and can group links into campaigns. Bitly integrates with tools like Zapier and Make for downstream workflows, but it's primarily a link-tracking utility rather than a full outreach or CRM platform. Pricing is straightforward and scales with volume. If your main need is link shortening with analytics, Bitly delivers, though it doesn't handle email outreach or contact management natively.
# Salesloft
Salesloft is a sales engagement platform focused on cadences, dialling, and email outreach at scale. It tracks email opens, clicks, and replies alongside call recordings and activity data. The platform sits between a CRM and a sales automation tool—most users integrate it with Salesforce or another CRM to manage pipeline. Conversion tracking here means monitoring email engagement metrics (opens, clicks, replies) and tying them back to opportunity progression. Salesloft targets mid-market and enterprise sales teams and carries a mid-to-high price point.
# Klaviyo
Klaviyo is primarily a customer data and email marketing platform built for ecommerce and subscription businesses. Its conversion tracking centres on email and SMS performance, with strong attribution for revenue-driving campaigns. You can track email opens, clicks, bounces, and revenue attributed to specific sends. Klaviyo excels at customer segmentation and behavioural automation but isn't designed for B2B outreach or complex sales workflows. It's ideal if you're sending bulk campaigns to warm audiences and need to see which emails drive purchases.
# Brevo
Brevo (formerly Sendinblue) offers email marketing, SMS, and basic CRM features in one platform. Conversion tracking happens mainly through email campaign reporting—opens, clicks, unsubscribes—and you can set up automations triggered by those events. The CRM module is lightweight compared to HubSpot or Pipedrive but sufficient for small teams wanting a single platform. Brevo's pricing is competitive and starts free, making it accessible for bootstrapped businesses. Its tracking is solid for email-driven campaigns but less granular than dedicated attribution platforms.
# Rebrandly
Rebrandly is a direct competitor to Bitly, focusing on branded short links and QR codes with analytics. It supports custom domains, lets you create visually styled QR codes, and provides click-level analytics including geolocation, browser, and device data. Like Bitly, Rebrandly integrates with automation platforms via Zapier but doesn't natively include email outreach or CRM. The interface is clean, and pricing is straightforward. It's a strong choice if link tracking and QR code analytics are your priority and you want to avoid larger, more complex platforms.
# Lemlist
Lemlist is a cold email and outreach platform designed for sales teams running multi-touch campaigns. It tracks email opens, clicks, replies, and unsubscribes in real time. Lemlist emphasises personalisation via dynamic content blocks and integrates with your Gmail or Outlook mailbox. The platform includes inbox warmup to gradually ramp sending volume on new mailboxes. Conversion tracking means monitoring which personalisation tactics and subject lines drive opens and replies. Lemlist doesn't include a full CRM or pipeline management but works well for teams focused purely on email outreach velocity.
# Pipedrive
Pipedrive is a sales CRM built around visual pipeline management and deal tracking. Conversion tracking here means monitoring deal progression through your sales stages. You can set up custom fields to track the source of each lead, and Pipedrive logs all activity (calls, emails, notes) on deal records. It doesn't natively track email opens or link clicks unless you integrate with tools like Zapier or use a dedicated email tracking add-on. Pipedrive is lightweight compared to Salesforce and targets small-to-mid-market sales teams. Pricing is straightforward and per-user, making it affordable to scale.
# Drift
Drift is a conversational marketing platform focused on live chat, chatbots, and meeting scheduling on your website. Conversion tracking means monitoring visitor engagement via chat, identifying qualified leads, and routing them to sales. Drift tracks which pages visitors browse, how long they chat, and whether they book a meeting. It's not a replacement for email-based conversion tracking but complements it well for inbound leads. Drift pairs well with CRMs like Salesforce or HubSpot and is popular with B2B SaaS companies prioritising real-time engagement.
# ActiveCampaign
ActiveCampaign is an all-in-one CRM and marketing automation platform. Conversion tracking spans email opens, clicks, form submissions, and behaviour-triggered automations. You can create complex conditional journeys based on what users do (or don't do), and tie everything back to deal and contact records. The platform includes sales automation, lead scoring, and reporting. ActiveCampaign occupies the middle ground—more feature-rich than Brevo but less enterprise-heavy than HubSpot. It's popular with mid-market companies wanting a single platform for marketing, sales, and customer success.
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If you're tracking link clicks, email opens, and contact engagement all from one dashboard, Clkly brings it together without the overhead. You get UTM tracking, click-level analytics, email sequences, and workflows in one intuitive interface. Start free, no credit card, no onboarding call needed.
- Ties every link click and email send directly to the contact record
- Tracks country, city, device, browser, and referrer—all granular enough to inform your outreach
- Branded links and custom QR codes keep your brand visible across every touchpoint
- Email sequences with conditional logic and delays handle multi-touch campaigns without complexity
- Workflow automation triggered by clicks and opens means your follow-ups happen automatically