Tag the link.
Trust the report.
Build correctly formatted UTM links from structured fields, keep your tags consistent across the team, and track the clicks against the right campaign - all without hand-typing parameters.
Clean attribution, no broken tags.
Structured fields
Fill in source, medium and campaign and get a perfectly formatted URL back.
Consistent values
Reusable source and medium options stop the typos that fragment your reports.
Shorten + tag together
Wrap a long UTM URL into a clean short link that still passes every parameter.
Click attribution
Tagged clicks roll up by campaign so you see what actually drove traffic.
Team conventions
Everyone tags the same way, so cross-channel comparisons finally line up.
Tied to outcomes
Connect tagged traffic to contacts and conversions, not just pageviews.
Reporting is only as good as your tags.
One teammate writing 'Email' and another writing 'email' splits a campaign in two. Clkly's UTM builder makes the structured choice the easy one, so your analytics stay coherent.
- No hand-typingFields and presets replace fiddly query strings.
- One source of truthTagged links live alongside the campaigns they belong to.
- Honest channelsCompare email, social and ads on equal terms.
UTM builder FAQs
What is a UTM builder?
A UTM builder adds tracking parameters to a link so your analytics can tell exactly which campaign, source and medium drove a visit.
- Fill in source, medium and campaign fields instead of hand-typing parameters
- Get a clean, correctly formatted tracking URL every time
- No more broken or inconsistent tags across the team
Clkly builds UTM-tagged links and tracks the resulting clicks in the same place as your contacts and campaigns.
Related: URL shortener · Web tracking
Why use UTM parameters?
UTM parameters let you attribute traffic and conversions back to the exact campaign that earned them.
- See which email, ad or post actually drove sign-ups
- Compare channels on the same footing
- Stop guessing where your best leads come from
With consistent tagging, your reporting finally reflects what is really working.
Related: Campaigns · Inbox analytics
Does Clkly keep my UTM tags consistent?
Yes - structured fields and reusable values stop the typos and casing differences that fragment reports.
- Pick from consistent source and medium values
- Shareable conventions so the whole team tags the same way
- Tagged links can be shortened and tracked together
Consistency is the whole point of UTMs - Clkly enforces it so your data stays clean.
Related: Branded links
Can I shorten a UTM link?
Yes - long UTM URLs can be wrapped into a clean short link that still passes every parameter through.
- Share a tidy link instead of a parameter-stuffed URL
- All UTM values are preserved on redirect
- Clicks are tracked against the campaign automatically
You get readable links for humans and full attribution for your analytics at once.
Related: URL shortener
Tag once, attribute forever.
Consistent UTM links with click attribution - built into your CRM.