You can't improve what you don't measure. Yet most teams send campaigns into the void, hoping for conversions without actually knowing where their traffic comes from or how people interact with their links.
That's where utm tracking comes in. By tagging your links with UTM parameters, you can trace every click back to its source—the campaign, medium, and content that drove it. But tagging links manually is tedious, and traditional tracking tools often feel disconnected from your actual outreach work. This guide covers ten platforms that handle utm tracking and related measurement tasks, from simple link shorteners to full-stack CRM and automation suites.
# Clkly
Clkly is the simplest way to track every link in your outreach. It builds branded short links, measures clicks by country and device, and ties every interaction back to your contacts—all without manual UTM tagging.
- Create branded short links on your own domain (clkly.xyz/launch or yourdomain.com/launch)
- Track clicks by country, city, browser, device, and referrer in real time
- Design custom QR codes with your logo and colours, ready to print or share
- Organise links into folders by campaign or client, then move and tag them in bulk
- Sync your existing links from Bitly or Rebrandly with one click
- Tie every link click to the contact who opened it, so nothing falls through the cracks
# HubSpot
HubSpot is a comprehensive CRM and marketing platform used by sales and marketing teams of all sizes. It offers link tracking through its built-in URL builder, which automatically appends utm tracking parameters to your campaigns. HubSpot's reporting dashboard aggregates clicks and conversions across email, landing pages, and ads, providing a unified view of campaign performance. The platform integrates with most email providers and ad networks, making it accessible but often requiring some setup. Pricing scales from free (limited features) to enterprise, with most small teams landing in the mid-tier range.
# Pipedrive
Pipedrive is a sales-focused CRM designed for deal tracking and pipeline management. It includes basic link tracking and utm tracking through its email integration, allowing reps to see when prospects click links in outreach. The platform's strength lies in its visual pipeline interface and deal-stage workflow rather than granular click analytics. Pipedrive integrates with email clients and third-party tools like Zapier and Make, but link tracking is not its primary focus. It's typically priced as a per-user subscription, making it cost-effective for small to mid-sized sales teams.
# Mailchimp
Mailchimp is an email marketing and automation platform that has evolved to include basic CRM features. It provides campaign tracking through utm parameters and built-in click analytics, showing which links drove engagement within your email campaigns. Mailchimp's strength is in batch email sends and marketing automation workflows rather than individual outreach tracking. The platform offers a free tier with limited features, and paid plans scale by subscriber count. For sales-focused link tracking and conversion tracking across channels, it's less specialised than dedicated link tracking tools.
# Klaviyo
Klaviyo is an email and SMS marketing platform built primarily for e-commerce teams. It includes utm tracking for email campaigns and offers detailed analytics on click-through rates, conversions, and customer behaviour. Klaviyo's strength is in managing large subscriber lists and running targeted email campaigns at scale. The platform integrates tightly with e-commerce platforms like Shopify and WooCommerce. Pricing is based on subscriber count, making it expensive for teams with large lists but less suitable for traditional B2B sales outreach.
# Lemlist
Lemlist is a cold outreach and email automation platform designed for sales teams running campaign tracking at scale. It provides click tracking and open tracking for every email sent, with utm tracking built into outreach links. Lemlist's differentiator is its AI-powered personalisation and email warmup features, which help new mailboxes ramp up sending volume safely. The platform does not offer a traditional CRM but integrates with tools like HubSpot and Salesforce. Pricing is per-user, typically ranging from mid-tier to premium depending on feature access.
# Bitly
Bitly is one of the oldest and most recognisable link shortening platforms. It excels at creating short links and providing click analytics, including geographical and device-level data. Bitly's utm tracking is straightforward but requires manual parameter entry. The platform is popular for social media marketing and general link tracking rather than integrated sales outreach. Bitly offers a free tier with basic tracking and paid plans that unlock advanced analytics and API access. For teams already embedded in Bitly's ecosystem, it's reliable; for sales-focused outreach, it lacks CRM integration.
# Rebrandly
Rebrandly is a link management platform that specialises in branded short links and custom domain support. It provides click analytics similar to Bitly, with country and device-level breakdown. Rebrandly's utm tracking requires manual parameter setup and doesn't automatically tie clicks back to contacts. The platform is popular for brand consistency in link sharing and social campaigns. Pricing scales from free to premium tiers, with advanced features like API access and team collaboration at higher levels. For link branding, it's strong; for contact-level conversion tracking, you'll need to sync data manually.
# ActiveCampaign
ActiveCampaign is a marketing automation and CRM platform that blends email, SMS, and sales tools. It includes utm tracking through its email builder and provides click and conversion analytics tied to contact records. The platform's strength is in multi-channel automation workflows and customer journey mapping rather than granular link-level analytics. ActiveCampaign integrates with many third-party tools and supports custom fields for detailed contact segmentation. Pricing is based on contact count and feature tier, typically moderate for small teams and higher at enterprise scale.
# Salesloft
Salesloft is a sales engagement platform built for high-volume outreach teams. It provides open and click tracking for emails, with utm parameters automatically applied to links. Salesloft's differentiator is its cadence engine, which automates multi-touch outreach sequences across email, phone, and social. Link tracking is integrated but not granular; the platform focuses on sequence performance rather than individual click analysis. Pricing is per-user subscription, typically at a premium tier. For structured outreach campaigns and team enablement, Salesloft is strong; for detailed link-level analytics, it's less focused.
# Short.io
Short.io is a link management platform designed for agencies and teams running multiple campaigns. It offers branded short links, click analytics, and utm tracking with a focus on team collaboration and client organisation. Short.io provides country and device-level analytics and bulk link management tools. Unlike some competitors, it does not include a built-in CRM but integrates with Zapier and Make for workflow automation. Pricing scales by link volume and team size, making it reasonable for agencies managing high link throughput.
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# Why choose Clkly for utm tracking?
Clkly strips away the complexity. You track links without manual UTM tagging, see exactly who clicked what, and never lose sight of a single interaction. Every click flows back into your contact record—no spreadsheets, no guesswork.
- Set up branded links in seconds, no technical knowledge required
- See country, city, browser, and device data for every single click
- Organise campaigns into folders and bulk-manage links at scale
- Link clicks tie automatically to contact records so nothing gets lost
- Start free, no card required