Your sales team tracks emails constantly—opens, clicks, replies—but the data lives in five different tools. One platform shows you opens, another tracks clicks, a third handles your sequences, and somewhere in a spreadsheet sits your contact list. That fragmentation kills decision-making. You're chasing signals across dashboards instead of acting on them.
Email tracking software solves this by pulling opens, clicks, and engagement into one place. But not all tools are built equal. Some focus narrowly on open tracking, others on click tracking software alone. The best platforms tie tracking back to your contacts, deals, and workflows so you can actually do something with what you learn.
This guide looks at ten tools worth considering—from lightweight trackers to full-suite platforms—so you can spot which one fits your team's workflow and budget.
# Clkly
Clkly pulls open tracking, click tracking, and cold outreach into one platform. Set up in 30 seconds—no card required. Your tracked links, email sequences, and contact records all feed the same analytics dashboard.
- Track email opens and clicks in real time, automatically linked to each contact's record
- Send email sequences with branching logic and conditional delays from Gmail or Outlook
- Create branded short links with your own domain and track every click by country, browser, and device
- Build styled QR codes with your logo, colours, and transparency for print campaigns
- Trigger workflows automatically when someone opens an email, clicks a link, or bounces
- Manage contacts, deals, and lifecycle stages without leaving the platform
# HubSpot
HubSpot is a full-stack CRM and marketing automation platform that includes email tracking as part of its broader suite. It combines contact management, email sequences, analytics, and deal pipelines in one interface. Most teams use HubSpot for its pipeline view and email automation rather than as a dedicated open tracking tool. Pricing scales significantly with feature tiers—free tier covers basic contact management and email tracking, but advanced automation and reporting live behind paid plans. It's typically chosen by teams that want a single system for sales, marketing, and customer service, though that breadth means some features feel over-engineered for simpler use cases.
# Mailchimp
Mailchimp started as an email marketing platform and has expanded into basic CRM and automation. It excels at managing subscriber lists, sending broadcast campaigns, and tracking opens and clicks at scale. Many small teams use Mailchimp for newsletter-style outreach rather than one-to-one prospecting. The platform offers a free tier for up to 500 contacts with limited automation, and paid tiers unlock segmentation, conditional sends, and deeper reporting. Mailchimp is straightforward for bulk email campaigns but less suited to complex sales workflows or deal-based outreach.
# Close
Close is built specifically for sales teams and emphasises one-to-one outreach and follow-up. It integrates call logging, SMS, and email tracking into a single contact view. The platform includes email sequences with open and click tracking, so you see engagement alongside call notes and deal progress. Pricing is typically per-user per month, and there's no free tier. Close appeals to teams that want everything in one sales-focused CRM, though it leans heavily into phone integration—less relevant if your outreach is email-only.
# Apollo
Apollo is a prospecting and outreach platform that combines lead databases, email sequences, and tracking into one tool. You can search for contacts by company, title, and location, then immediately add them to email sequences with built-in open and click tracking. Apollo includes a cold email warmup feature to help new mailboxes avoid spam folders. Pricing is based on monthly contact credits and email volume. Teams typically use Apollo as a prospecting engine rather than a full CRM—it's strong on outreach but weaker on deal management compared to traditional CRMs.
# Lemlist
Lemlist is purpose-built for cold outreach campaigns and email sequences with heavy personalisation. It includes AI-drafted sequences, open and click tracking, and the ability to send video and dynamic content within emails. The platform supports email tracking across different sending identities and includes inbox warmup. Pricing is based on monthly email volume and contact limits. Lemlist appeals to outbound sales teams and agencies running multi-touch campaigns, though it's not a CRM—you'll still need a separate contact database for deal management.
# Klaviyo
Klaviyo is an email marketing platform built for ecommerce and subscription businesses. It excels at segmentation, dynamic content, and behavioural triggers—so you can send different emails based on purchase history, cart activity, or browsing behaviour. Klaviyo includes open and click tracking, but the platform is optimised for retention marketing and lifecycle email rather than prospecting or sales outreach. It's not a CRM and lacks pipeline management. Teams choose Klaviyo if they're focused on customer engagement and repeat revenue rather than lead generation.
# Pipedrive
Pipedrive is a sales CRM built around pipeline visualisation—deals move left to right across stages as they progress. It includes email tracking, but the focus is on deal management, forecasting, and activity logging. You can log emails within contacts and see open/click data, but Pipedrive isn't optimised for cold outreach sequences or multi-step email campaigns. Pricing is per-user per month, and the free tier covers basic contact and deal management. Teams use Pipedrive primarily for managing existing sales pipelines rather than launching new prospecting campaigns.
# Salesloft
Salesloft is a sales engagement platform that combines CRM, email sequences, dialing, and call recording. It's designed for high-volume outbound teams and includes sophisticated sequencing with open and click tracking, A/B testing, and dynamic content. Salesloft integrates with major CRMs like Salesforce and HubSpot rather than replacing them. Pricing is per-user per month and tends toward the premium end. It's a good fit for enterprise sales teams with dedicated outbound motions, less suitable for small teams or those needing a simple, all-in-one tool.
# Instantly
Instantly is a cold email platform focused on deliverability and outreach at scale. It includes AI-drafted emails, email sequences, and open and click tracking. The platform emphasises inbox warmup and domain reputation management to keep you out of spam. Pricing is based on monthly contacts and emails sent. Instantly is positioned for teams running high-volume prospecting campaigns, particularly agencies and B2B outbound teams. Like most outreach-only platforms, it lacks CRM features for deal management.
# ActiveCampaign
ActiveCampaign is a marketing automation and CRM platform that serves mid-market teams. It combines contact management, email sequences, click tracking and open tracking, and workflow automation with advanced segmentation. The platform is strong on conditional logic and multi-step journeys. Pricing scales with contact volume and feature tier. ActiveCampaign works well for teams that want marketing and sales automation in one system, though it's more complex than lightweight CRMs and typically requires some onboarding.
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If you're tired of stitching email tracking into your workflow via spreadsheets and app-switching, Clkly brings opens, clicks, and outreach into one place. No separate tabs. No manual data entry. One dashboard.
- Track opens and clicks tied to contacts and deals automatically
- Send email sequences and manage your outreach without leaving the platform
- Build and monitor branded short links with country-level analytics
- Run workflows that trigger off real engagement—not guesses
- Start free with no credit card required