You can't build authentic customer relationships if you don't know where prospects are clicking. Click tracking software reveals which links drive engagement, which campaigns convert, and which audience segments respond best to your outreach. Whether you're running email sequences, cold outreach campaigns, or content marketing, understanding link performance is essential to refining your strategy.
The challenge is finding click tracking software that doesn't overwhelm you with unnecessary complexity. You need clean analytics, easy link management, and the ability to tie clicks back to the people who made them. We've looked at the platforms worth considering for link tracking, so you can choose one that fits your workflow and budget.
# Clkly
Clkly is the simplest way to track clicks without losing your mind. It combines link tracking, email outreach, and contact management so you can see which links work and who clicked them. You're set up in seconds—no card, no demo required.
- Create branded short links on your own domain and watch every click roll in
- Styled QR codes with your logo and colours, ready to print or share
- Track clicks by country, city, browser, device, and referrer—know exactly where engagement comes from
- Group links into folders by campaign or client, then bulk-move, tag, or archive them
- Send cold email sequences with open, click, and bounce tracking all built in
- Tie every link click and email send directly back to your contact record
# HubSpot
HubSpot is a sprawling all-in-one platform that covers CRM, marketing automation, email, and more. Most teams use it for pipeline management and lead tracking, though it also offers email tracking and landing pages. The learning curve is steep and you'll often find yourself digging through menus to do simple tasks, but it's deeply integrated if you commit to living inside the ecosystem.
HubSpot's pricing starts at a free tier (limited features), then moves quickly into mid-range packages ($45–120/month) and scales upward for enterprises. Many small teams find the feature-to-usability ratio frustrating: you get a lot of tools, but not all of them play nicely together out of the box.
# Bitly
Bitly is the original link shortener and remains the most recognizable name in the space. It's primarily a link analytics and shortening tool—you paste a long URL, get a short one back, and watch aggregate click metrics roll in. Enterprise users get branded domain support and team management features.
Pricing is straightforward: free tier with basic analytics, then $35–300/month depending on team size and features. Bitly focuses narrowly on link tracking and doesn't include email outreach, CRM, or workflow automation, so if you need those, you're bolting on other tools.
# Rebrandly
Rebrandly sits in the same category as Bitly but leans toward branding and customisation. You can create short links on your own domain, customize the look and feel, and drill into click analytics by geography and device. The interface is polished and link creation feels fast.
Rebrandly charges from free to around $50/month for professional features, with higher-tier plans for agencies and enterprises. Like Bitly, it's a link-focused tool—excellent for tracking but you'll need separate tools for email sequences, CRM, and automation.
# Short.io
Short.io bundles link shortening, QR code generation, and basic email tracking into one lightweight package. It's designed for teams that want more than just click counts but don't need a full CRM or outreach suite. The dashboard is clean and the link management features (folders, tags, bulk actions) are straightforward.
Pricing runs from free ($0, limited) through to around $100/month for premium features. Short.io doesn't integrate deeply with email clients or outreach workflows, so it works best alongside other tools rather than replacing them.
# Klaviyo
Klaviyo is an email marketing platform built specifically for ecommerce. It excels at segmentation, automation, and revenue attribution—you can track which email campaign drove which sale. Link tracking is built in, though the platform assumes you're selling products and tracking customer behaviour across your site.
Pricing is usage-based: typically $20–300+/month depending on contact list size and monthly email volume. Klaviyo isn't designed for general B2B outreach or cold email; it's the wrong tool if you're not doing ecommerce or selling via email campaigns.
# ActiveCampaign
ActiveCampaign is a marketing automation and CRM hybrid. It handles email sequences, contact management, lead scoring, and behavioral automation. Link clicks are tracked and can trigger workflows, so you can set up sequences that respond based on link engagement.
Plans start around $9/month for the basic tier and scale to $200+/month for enterprise features. The platform is more flexible than Klaviyo for B2B use, but the UI can feel cluttered if you're only using a fraction of its features. Learn how to master email automation with the right tool.
# Lemlist
Lemlist is a cold email and outreach platform that includes native link tracking. Each link click is logged and visible in your campaign dashboard, so you can see which prospects engaged with which messages. It's designed for sales teams running sequential email sequences and A/B testing subject lines.
Pricing starts around $99/month and goes up to $400+ for larger teams. Lemlist focuses on outreach and email deliverability; it's not a general CRM and has limited contact management compared to platforms like HubSpot or Pipedrive.
# Mailchimp
Mailchimp is the world's largest email marketing platform, serving small businesses and marketers. It includes link click tracking, open rates, and basic automation workflows. The free tier is generous and the pricing is transparent—you pay based on list size, not features.
For most small teams, Mailchimp free ($0) covers the basics; paid plans start at $13/month. The platform is best suited to broadcast campaigns and email lists rather than one-to-one outreach or complex sales workflows. See how Mailchimp compares if you're weighing B2B options.
# Salesforce
Salesforce is the enterprise CRM gold standard. It offers campaign management, lead tracking, and email integration with detailed reporting. If your organisation has thousands of users and complex sales cycles, Salesforce can handle it—but the implementation, training, and cost are substantial.
Pricing starts at $165/month per user and quickly escalates. Salesforce is overkill for most small teams and startups; the implementation timeline alone can stretch months. Link tracking exists but isn't the platform's focus—it's built for large sales organisations managing intricate pipelines.
# Instantly
Instantly is a cold email and automation platform with built-in link tracking and follow-up sequences. It's designed for teams running high-volume prospecting campaigns, with emphasis on deliverability and warm-up sequences. Each link click feeds back into your campaign view so you can see engagement per prospect.
Pricing is around $40–400/month depending on sending volume and team size. Like Lemlist, Instantly is purpose-built for outreach; it's not a full CRM and lacks deeper contact management features you might need for long-term relationship tracking.
# Choosing your click tracking tool
The best click tracking software depends on what else you need. If you're running cold outreach and want everything bundled together—email, link tracking, contact management, and workflows—Clkly puts it all in one place without the overhead of enterprise platforms.
Clkly gives you branded short links on your own domain, styled QR codes, granular analytics by geography and device, and direct integration with email sequences. You can segment contacts, automate workflows based on link clicks, and build relationships faster because you're not jumping between five different tools.
- Branded links + QR codes mean professional, trackable outreach in seconds
- Every click ties back to a contact, so you know exactly who engaged
- Email sequences with real-time tracking built in—no extra apps required
- Workflows triggered by link clicks let you auto-tag, move deals, or send follow-ups
- Free plan available with zero credit card required